mission

 
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About the designer

Born and raised in India, Shaheen spent numerous summers of her childhood with her grandparents in their colonial style home in the heart of the western Indian “City of Joy” - Calcutta. One New Road – the street address of Shaheen’s grandparents’ home - was founded as a deeply personal tribute to the memory of her grandparents and the nostalgic memories of the city she loves. 

She has always had a fascination with nature and flora which deepened over time during her years of study earning Bachelors and Masters degrees in Fine Arts and Textile Design.

After spending several years designing furnishing fabrics for many of the world’s leading luxury furnishing brands, Shaheen began working with remotely located artisan communities in India to keep traditional textile techniques alive by developing exclusive, limited edition collections of scarves and is committed to Fair Trade practices that ensure that the artisans are supported and compensated fairly. Shaheen lives in San Francisco and her collections are available online and at select boutiques in the San Francisco Bay Area. 

 

Scarves from one new road

One New Road is a San Francisco based Atelier committed to promoting and preserving craft traditions through sustainable practices and fair trade. 

The collection of scarves is a unique combination of traditional techniques and contemporary design.The historic craft techniques used to weave, dye and stitch these scarves have been passed down through generations. These hand woven, hand block printed and hand stitched textiles are made by artisan and producer groups spread across some of the most remote regions of India. 

Each piece is hand created using the finest quality natural yarn but more importantly, these scarves help provide a sustainable livelihood to the artisan communities who create them. All handcrafted with artisan techniques, these scarves are made of silk , cotton and other natural materials in a variety of blends that are unique in purity of the fiber and the natural lustre of the yarn.

With your purchase, you are supporting the preservation and continuation of traditional crafts and skills that would otherwise be abandoned and eventually disappear.

 
 
 

caring for your scarf

  Handwoven Cashmere  - Your scarf has been handcrafted with care. Any irregularity in color, weave or stitch is not a defect but rather is the unique character and beauty of a handmade product made by a traditional process or technique.

Handwoven Cashmere - Your scarf has been handcrafted with care. Any irregularity in color, weave or stitch is not a defect but rather is the unique character and beauty of a handmade product made by a traditional process or technique.

 
 

silk, wool or cashmere

To care for your silk, wool or cashmere scarf we recommend dry cleaning only. If you wish to retain the original texture of your scarf, do not iron. 

 

linen

Linen scarves may be machine washed in a delicate gentle cycle but we recommend hand washing them in cold water.

indigo & dyed

Indigo and natural dyed scarves in silk or cotton should be dry cleaned. However if you choose to, hand wash separately in cold water with a mild detergent. Color may bleed a little for several washes as this is the nature of natural dyes. Line drying in the shade is recommended to avoid fading.

 

many thanks

One New Road’s mission is to open doors to Artisans across India and to give them the opportunity to showcase their incredible skills and generate a livelihood for their families. 

As a Designer, I am passionate about the preservation of traditional craft techniques and giving back to these communities. I work closely with Artisans to create something special and your purchase truly makes a difference. 

 

stockists

 

The Gardener - Berkeley
1836 Fourth St
Berkeley, CA 94710

510 548 4545

The Gardener - Ferry Building
One Ferry Building #26
San Francisco, CA 94111

415 981 8181